Who's Paying for Lunch?: A Practical Manual for Maximising Sales in Small and Medium Enterprises

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who's paying for lunch.jpeg

Who's Paying for Lunch?: A Practical Manual for Maximising Sales in Small and Medium Enterprises

29.99

Who's Paying for Lunch is a practical guide that will help you: * effectively target sales efforts * tailor your sales process * direct your marketing efforts * help sales and support staff adapt to these changes The book is designed tohelp you work out what you need to do and each chapter outlines key 'go-to-market' activities and issues and provides you with a simple, self-check analysis of your own business. Case studies in each section illustrate how other companies have successfully implemented these practices.

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